The Brief: Rebrand Celestial Seasonings Tea to get customers to see it for more than just the Sleepy-time Bear.
The Strategy: Partner with three different influencers to showcase the variety of Celestial Seasonings products and the different ways people enjoy herbal tea.
The Results: Three separate film series created with three different influencers strategically targeted at women with different approaches to herbal tea. Each film was shared on the Celestial Seasonings social channels as well as the influencer’s feeds generating high-quality organic reach and uplift in brand recognition amongst women 24-35.