Will Ulbricht
Brand Marketing & Communications
The Creative Team: CW: Mat Topolewski, AD: Nick Wichman, Design: Thomas Averin, CD: Will Ulbricht
The Brief: Launch Halo: The Master Chief Collection, and remind gamers why Halo is one of the all-time greatest game franchises. .
The Strategy: Turn gamer’s mobile devices into viewfinders to the Halo universe by creating a mobile-first, 360-degree immersive digital experience called Halo: Starscope.
The Results: Halo: Starscope received over 52K unique visits in the first week of launching and Halo: The Master Chief Collection became one of the hottest selling titles of 2015. We also picked up some accolades along the way.
