The Brief: Create social content in support of the Jordan XXXI “Shattered Backboard” product launch.
The Strategy: Get those who witnessed history first-hand to share their stories about the moment.
The Results: A film that broke Instagram. Earning over 7.9 million video views, 2.3 million engagements, and 45.5 million impressions and was named “One of the most engaging posts of the year” on Instagram in 2016 by AdAge.
The Brief: Support the re-release of the Jordan Cement IIIs by generating hype for a 30-year-old sneaker.
The Strategy: Connect the present to the past and remind consumers what makes these shoes the most important in the history of the game.
The Results: Product sell-out within minutes of release. More importantly, introducing the next generation to the foundation of the brand.